Inside Pickastor
The complete toolkit to get your products picked by AI
Optimize product data, push to your store, track AI readiness, generate feeds - all from one dashboard. Here's how it works, piece by piece.
Premium Merino Wool Scarf
€49 · yourstore.com
What makes this different
Not just SEO. Not just nice words.
AI assistants check things most stores have never set up - and your platform doesn't set them up for you.
“Isn’t this just SEO?”
SEO gets you ranked on Google. This gets you found and recommended by AI assistants - they read completely different signals. Most stores send none of them, so AI can’t even find the store. The products never stand a chance.
“Doesn’t Shopify or WooCommerce handle this?”
Your platform gives you a working store - not an AI-readable one. No theme or plugin sets this up out of the box. It’s exactly the part platforms leave to you.
“My product descriptions are already good.”
Nice words are half the job. The other half is invisible - a technical layer under the hood that tells AI what each product is, what it costs, and whether it’s in stock.
The industry calls this AEO (answer engine optimization) or GEO (generative engine optimization). We just call it getting picked.
What shoppers see
Handmade ceramic mug
€24
What AI reads
- Structured product data
- Price & stock, machine-readable
- Image alt text
- A feed entry AI can crawl
- Specs AI can compare
Invisible on the page. Decisive for AI.
Pickastor fixes both layers - the words and the wiring.
What your store gets
Not just technical optimization - real business results that help your store grow.
Your products show up when shoppers ask AI
When someone asks ChatGPT “best merino wool scarf under €50”, AI recommends products with rich, detailed data. Pickastor transforms your thin product listings into exactly the format AI platforms look for.
- Products appear in ChatGPT, Perplexity, and Google AI answers
- Rich descriptions that match how real shoppers search
- Your store becomes a source AI platforms trust and cite
Premium Merino Wool Scarf
OptimizedBefore
Scarf - warm and soft. Made of wool. Different colors available.
After
Premium 100% Merino Wool Scarf - lightweight, breathable, thermoregulating. Ideal for autumn/winter layering.
Generated Tags
74
out of 100
5 of ~142 products sampled
Content Quality
Structured Data
Technical SEO
Image Quality
Product Data
Feed Availability
SEO that works for AI, not just Google
Traditional SEO gets you ranked in search results. AI-ready SEO gets you recommended in conversations. Pickastor scores your store across 6 dimensions and fixes the gaps automatically.
- Structured data markup on every product - schema.org ready
- SEO meta titles and descriptions set automatically
- 6-dimension score shows exactly where you stand
- Action plan tells you what to fix and why it matters
A product feed AI platforms can actually read
AI shopping platforms need structured, clean data to recommend your products. Pickastor generates feeds compatible with Google Merchant Center and AI shopping - updated every time you push changes.
- Google Merchant-compatible XML feed, generated automatically
- JSON feed for AI-native platforms and custom integrations
- English-language feed for international AI markets
- Feed updates instantly when you push new optimizations
Feed Ready
142 products · Updated 2 min ago
<!-- Google Merchant XML -->
<item>
<title>Premium Merino Wool Scarf</title>
<description>Lightweight, breathable...</description>
<g:product_type>Accessories > Scarves</g:product_type>
<g:custom_label_0>AI-optimized</g:custom_label_0>
</item>
XML Feed
Google Merchant
JSON Feed
AI Platforms
What AI actually needs
Your store isn't broken. It's invisible to AI.
AI doesn't guess which products to recommend - it reads specific signals. If your store doesn't send them, AI simply skips you.
Natural-language product descriptions for LLM visibility
AI shopping platforms need 300+ word natural-language descriptions to understand, quote, and recommend your products. Thin bullet points get skipped - by ChatGPT, Google AI Mode, and Perplexity alike.
Schema.org JSON-LD - per product, per SKU
Schema.org Product markup tells AI your price, availability, reviews, and specs in a machine-readable format. Without SKU-level structured data, your products are invisible in AI Overviews and ChatGPT Shopping.
ChatGPT & Google Merchant Center product feeds
ChatGPT Shopping, Google AI Mode, Perplexity, and Amazon Rufus consume structured product feeds - not your website HTML. Without an AI-optimized feed, no amount of great content will get you discovered.
AI crawlability: llms.txt, robots.txt & sitemaps
LLM crawlers need explicit permission and guidance to index your store. A correctly configured llms.txt, robots.txt, and sitemap.xml are the difference between AI finding your store and skipping it entirely.
Pickastor handles all of it. Automatically.
One scan. One click. Every product optimized at the SKU level, every feed generated, every technical signal in place. No developers. No monthly fees.
Scan your store for free →The full scope
Everything Pickastor fixes
Eight store-wide fixes, twelve more on every single product. This is the actual list.
- Schema.org WebSite & Organization markup
- AI-optimized robots.txt and sitemap.xml
- Product feed generation (Google Merchant + AI format)
- llms.txt file for AI crawlers
- Store-wide structured data consistency
- Category taxonomy & navigation structure
- Site speed & crawlability optimization
- Canonical URLs & hreflang tags
- Rich product descriptions (300+ words)
- Schema.org Product JSON-LD
- Structured product attributes
- Image alt text optimization
- Product taxonomy & category mapping
- Review/rating structured data
- Price competitiveness signals
- Shipping & availability data
- Cross-product relationship data
- Brand & manufacturer authority signals
- Comparison-ready specs
- Natural language answers embedded
What Pickastor does to every single product
One credit triggers a complete optimization pipeline. Here's everything that happens - automatically, in seconds.
Analyze current data
Scans your existing title, description, images, attributes. Identifies gaps - missing structured data, thin descriptions, no tags, no SEO meta.
Scores across 6 dimensions: content quality, structured data, technical SEO, images, product data completeness, feed availability.
Rewrite and enrich
AI generates a complete, rich product listing. Not a tweak - a full rewrite optimized for how AI platforms search and recommend products.
New title · Detailed description · Short summary · 8-15 tags · Structured attributes (material, size, type) · Natural search queries that map to how shoppers ask AI.
Translate for global AI
Auto-detects your product language and generates an English version. International AI platforms like ChatGPT operate primarily in English - your products need to be there.
English title · English summary · Original language untouched. Both versions go into your feed.
You review and push
Nothing changes in your store until you say so. Preview every field side-by-side - before/after. Choose exactly what to update. Push with one click.
Field-level control: title, description, tags, SEO meta. Undo anytime. Re-optimize and re-push as needed.
Feed goes live
Your optimized product is automatically included in your AI-ready feed. XML for Google Merchant, JSON for custom integrations. Ready for AI platforms to crawl.
Feed URL is always the same - share it once, it updates automatically every time you push changes.
Works with your platform
Connect in 60 seconds - Pickastor auto-detects your platform.
No subscription
Pay once per product
3 free products
Try before you buy
Results in seconds
Not hours or days
Full transparency
Before/after for everything
Scale your business effortlessly. Preparing for AI is a no-brainer.
AI shopping is already here. Your competitors are getting ready. The stores that prepare now will be the ones AI recommends tomorrow. Start free with 3 products - see real results before you pay a cent.
3 free product optimizations · No credit card · Results in minutes